Beyond the label is a new concept store that provides an intimate and innovative wine tasting experience. BTL. Sell's wine by the taste, glass, bottle and case, by using state-of-the-art dispensing technology to bring the experience of the cellar door to the local neighborhood.
Btl. is both engaging and fits perfectly within the authentic traditional market place atmosphere, with an organic layered interior that cleverly transformed this small footprint into a beautiful space by utilising the shape of the wine bottle but deconstructing the from throughout, this is achieved by the black ribbed Rio rods to form sculptural details within the interior.